How It’s Looking: Tag Off Posts(Update)


And this is what the final tag on tag off integrated ticketing posts will look like:

Crop circles on Morningside station?
Maybe not.
But as the Double Rainbow guy would say..what does it mean?
AKT popped back to Morningside this morning to see how the ducting ands cabling for the tag on tag off devices was going.
Here’s what we found:

UPDATE And here’s what was left when the workers quit pm Tuesday night:

Tag posts will be on all train stations and if you forget to tag off or sneak by, it will remember you next time and probably penalise you by deducting a full fare not any discounted one or impose a penalty.
Tag posts have started appearing in some buses and are in both the front and back. They will be in use about sometime March before the trains.
Britomart and Newmarket train stations will use gates.

Snapped by a reader

A Suburban newspaper report quotes Auckland Transport saying a $1m marketing campaign will be launched but the name is still “secret” and will “be released with the pre-launch awareness campaign.”
I actually like the rumoured Hop(p) for a name but wish it was something distinctively Kiwi with at least Maori or Pacific Island overtones like the Waka card.
Here are photos from various locations :

Summer Rail Programme series: How It’s Looking At…

Ranui electric train masts

Baldwin re opens

Baldwin Ave- last day

The new DL locos

Glen Eden

Baldwin update with 10 days to go

St George update

Baldwin update

Rossgrove Tce and Baldwin update

Homai Browns Rd, Manurewa

Church St East, Penrose

Waterfront trams

Bridge St, Papatoetoe

St George St, Papatoetoe rail bridge replacement



Baldwin Ave

Quay Park

Purewa Eastern Line track work

Manukau’s new station
a href=”” target=”_blank”>Auckland CBD Shared Spaces development




  1. Owen Thompson says:

    English is the national language so it should be something like Hop.

  2. James B says:

    Maori is also a national language, along with NZ sign language.

  3. Owen Thompson says:

    Lets use sign language then to name it.

  4. mark says:

    Owen, under that logic, we’d have to rename places like Whangarei, and institutions like Te Papa. Just because English is one of our official languages, and the most common one, doesn’t mean we need to name everything in English. I could see something Pacific-themed (not necessarily Pacifica-themed) be a great name, for example.

    And I am saying that despite me actually thinking that “Hop” will be an okay name.

  5. Owen Thompson says:

    I take it you mean the “Museum of New Zealand” as it is officially called.

  6. Brian says:

    From my observation we name very few new places/things in English. It seems they all have to have Pacifica overtones. TAG seems to be a good name, that even vistors could understand.

  7. George D says:

    Oh god. Owen, nobody calls it the Museum of New Zealand.

    It’s official name is Te Papa Tongarewa, the Museum of New Zealand.

    I agree that it should have an interesting name, but that’s not all that important. The most important thing is that people know what it is (and, of course, that it works well).

  8. James B says:

    Owen: The point is that all three languages are official. If you want people to stop using Maori then you will need to change the law. Besides words like waka and mako are probably so ingrained amongst non-Maori speakers that they could be considered part of New Zealand English anyway.

  9. joust says:

    Yes they are all official. And if waka is so terrible perhaps those english-purists could substitute “canoe” none of which matters as we’re told its to be called “hop” anyway.

    Thanks Jon for the photos from Morningside. Very exciting to see the progress. We’ll be having cards issued before you know it!

  10. Mike F says:

    Does anyone think $1 million seems a bit excessive as a marketing campaign ?

  11. Nick R says:

    Joust, the word ‘canoe’ isn’t english either, it comes from the Carib Arawak language by way of colonial French!

    If retarded bigots don’t like a name just because it is in Maori then they should boycott the product… I would be perfectly happy to not have to share a bus with such individuals!

    Mike F, it’s probably not a marketing campaign in the ‘brand awareness’ sense, but more like a ‘teach everyone how it works and how to use it properly’ campaign.

  12. mark says:

    “anyone think $1 million seems a bit excessive as a marketing campaign ?”

    No I don’t - it’s a pretty complicated change (even if it will end up resulting in much easier use down the line) and it will double as a PT advertising campaign in general. Hoping for TV ads and stuff like that!

  13. Mike F says:

    I regularly go to London and use a Oyster card while there. It is so simple to use anyone can work it out straight away .Swiping the card coming in and out. I just cannot see this as being complicated. Topping up the card is also extremely easy.
    All information I got was on the website, with the card and on the machine for top ups.There is also lots of posters both in the trains and the stations along with brochures at most stations on the Oyster card.
    I presume our system will be as simple to use.

  14. Mike F says:

    Rereading the article above again maybe London’s system is more simple as you usually have to go through a gate using your card so you cannot forget to swipe your card coming in and out.

  15. Nick R says:

    Unfortunately they don’t seem to be doing much to streamline Auckland’s fare structure at all, so it could end up being quite complicated at times.

    The basics of top up, tag on and tag off won’t be that tricky though.

  16. Sam says:

    does anyone know yet if Britomart and Newmarket will get gates before the World cup? Having a gate at at least one end of most peoples journeys (as having them at Britomart and Newmarket will provide) will make fare evasion far more difficult. Especially at Britomart, you would need a ridiculous number of taggers- a huge waste of money if they’re only temporary

  17. BA says:

    eww for the name Waka. That reminds me of the ugly Waka pacific buses. Such a predictable name.

    Can’t we be a bit more inventive with the naming? Like the Starfish card? (similar theme to Octopus card etc)

  18. Mike F says:

    Starfish I like however not really a New Zealand type name.
    A short sharp one could be Pipi Card in keeping with the themes like Oyster,Octopus,Snapper etc and is a NZ type name

  19. Paul Q says:

    Darn, if Britomart gets gates, that will stuff up using the platforms as a wet weather route when walking from the Beach Rd area to Queen St

  20. [...] This post was mentioned on Twitter by AKT, AKT. AKT said: Integrated ticketing train tag on posts construction look like crop circles! [...]

  21. Matt L says:

    Paul - Thales have said the system can easily be setup to not charge if you tag on and off at the same station within a set time limit i.e. within 10 minutes. The idea being say you walk into the station then find your train is cancelled so you change your mode of travel you won’t be penalised for it.

  22. joust says:

    Paul, in Hong Kong during a rainstorm, I used the MTR’s tunnel/shopping mall between Central and the Airport Express to avoid the weather, all of which is behind the turnstiles. Entered with my octopus card and walked to the other end, as I left through a turnstile my card was charged the equivalent of $0.10NZ, fair enough I suppose what with all the moving walkways and air-con.

    What I’m saying is I’m sure that if you enter and exit the same station within 10-15min I’m sure it can be configured to permit that free-of charge if the controllers of the system wish to allow it.

  23. Nick R says:

    Most systems overseas will allow you to exit the same station within a short period without and charge. It’s only fair if you get to the platform to discover you’ve just missed the train or if it is cancelled and you need to find another way home.

  24. Carl says:

    Perth system has never charged me if i have left a station just after I have arrived.

    happens many times as the train station I use also has a bus that runs down the freeway and takes the same amount of time. So sometimes i might “tag on” (as we call it here) and wait for the train, only to see the bus coming down the road. So if i “tag off” I can then run up the stairs and do the same on the bus. I not aware of the time limit but id guess its about 10mins.

    also here in perth, (example), if you tag on to the train / bus then tag off at your destination, when going shopping ect and tag back on within an hour, you don’t pay for the return journey.

    its something they have had since they started.

    I think people are worried about what they are hearing from the myki system in melbourne.

    the only reason why that is stuffed is because its so easy to get on and off trams without buying tickets.

    when trains stations have gates its a little bit harder to fair evade. Also they do regular checks on the trains here. its a $100 fine if you don’t have a ticket.

    also if you fail to tag off on the bus or something, you get charged a default fair as to what is left on that buses route. again I’m not sure how this works, clearly with gps or something. I did this the other day and got charged only a $1.70. but there have been other times when I have been charged up to $8.20.

  25. mark says:

    Too bad the updated tag post photo already shows an error message. Windows, to boot! ;-)

  26. Chris says:

    why does it say holland when i put my mouse over the picture. that is french!

  27. joust says:

    the photo is of the Netherlands’ national ov-chipkaart system, Thales is a french company so that probably explains the error text language.

  28. Matt L says:

    I hope they have put the ducting and cabling in at Baldwin Ave so that doesn’t need to be dug up again.


Leave a Comment


XHTML: You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>