Maxx invents a new definition of comfort


leafcomfortCommuters heading to the Britomart train tonight were given the colourful and no doubt expensive (read waste of money) leaflet called Maxx news (left) which was so heavy on PR puff and light on helpful information, there was considerable debate on my carriage about how it only made people angry.
Its coverage of trains was not of the recent work being done (Maxx help yourself to any photos on this site if you can’t get out to places like New Lynn).

For your comfort, all the trains being used in Auckland are being rebuilt and refurbished with new carpet, seating and upgraded air conditioning. In fact some have already been upgraded - so sit back, relax and enjoy your journey.

Once again, Maxx PR writers haven’t ridden lately on what they’re writing about.
Sit back and relax? You’re joking right?
Once again, this morning there was less than standing room only and we were cramped in like pigs on one of those bad farms Mike King talked about.
My dictionary defines comfort as: A condition or feeling of pleasurable ease, well-being, and contentment.
And: The capacity to give physical ease and well-being: as enjoying the comfort of my favorite chair.
I challenge them in their next issue to show a photo of what it’s really like at rush hour!




  1. William M says:

    Are ARTA refurbishing the old SX set that used to rattle around the Southern Line? I notice it is sitting in Otahuhu’s yard awaiting some form of action. I’d love to see how they can improve the “comfort” on that old tin can - although anythings better than feeling like you’re on safari rather than commuting when travelling over points at 90km/h!


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